Easy To Learn Amazon PPC Keywords Match Type What is Broad, Phrase or Exact In Amazon Advertising Fully Guide With Easy And Simple Way In (2021)

If you have a business on Amazon or you are thinking of starting a business on Amazon, then what I am going to tell you about today will greatly help in expanding your business and increasing your sale, which is called advertising. If you get down to business, then you invest more and more, meaning you run ads, on social media, like Facebook Instagram Twitter, here, when you create a campaign in Amazon Seller Central, Amazon will show your product to the customers who will search for keywords related to your product and Amazon gives you two options to run ads automatic targeting and manual targeting.

What is Automatic Targeting 

 Automatic targeting, we mix your ad with keywords and products that are similar to the product of your ad. We choose keywords and product matches for you based on shopper searches related to your product information. Automatic targeting allows you to easily and quickly create a campaign. After your campaign is running, you can check the performance of your campaign in the Campaign Manager to monitor impressions and clicks in your ad and modify targeting to meet your business goals. and you can also place bids here in custom targeting groups.

When you choose automatic targeting, we use multiple default strategies on your behalf to match your ad to a shopper looking for your product. For example, your ad will be eligible to be shown in the search results if your product matches closely or loosely searches results from shoppers. Similarly, we'll show your ad to shoppers who view the detail pages of products that are substitutes or complements of your ad products. After you create your campaign, you can view these different targeting strategies (close, matches, loose matches, substitutes and complements) in campaign manager and make changes to meet your campaign objectives. For example, you can increase your bid for one tactic versus another to meet your objectives.

What is Close Match 

 Amazon we'll show your ad to shoppers who use search terms closely related to your products. If your product is "Doppler 400-count Cotton Sheets," we'll show an ad when shoppers use search terms like "cotton sheets" and "400-count sheets."

What is Loose Match 

 Amazon we'll show your ad to shoppers who use search terms loosely related to your products. If your product is Doppler 400-count Cotton Sheets, we'll show an ad when shoppers use search terms like "bed sheets," "bath sheets," and "bath towels."

What is Substitutes Match

 Amazon we'll show your ad to shoppers who view detail pages of products similar to yours. If your product is "Doppler 400-count Cotton Sheets", we'll show an ad on product detail pages that include "300-count Cotton sheets" and "queen 400-count Sheets.

What is Complements Match

 Amazon we'll show your ad to shoppers who view the detail pages of products that complement your product. If your product is "Doppler 400-count Cotton sheets," we'll show an ad on product detail pages that include "queen quilt" and "feather pillows."

What is Negative Keywords 

 

Negative phrase: Ads don't show on shopping queries that contain the complete phrase or close variations. There is a maximum limit of four words per negative keyword and 80 characters.

Negative exact: Ads don't show on shopping queries that contain the exact phrase or close variation. There is a maximum limit of ten words per negative keyword and 80 characters.

What is Manual Targeting 

For more advanced advertisers who have targeting experience, manual targeting helps you to specifically target keywords and products. You can choose different match types for keywords, and choose categories, products, brands or features related to your product.

Broad match This match type offers your ad broad traffic exposure. A search term will match if it contains all the keyword terms in any order. Broad match also includes the plural form of the keyword, related shopping queries, and other variations that are close to the keyword.

Phrase match: The search term must contain the exact phrase or sequence of words. It is more restrictive than broad match and will generally result in more relevant placements for your ad. Phrase match also includes the plural form of the keyword.

Exact match: The search term must exactly match the keyword or sequence of words in order for the ad to show, and will also match close variations of the exact term. Exact match is the most restrictive match type, but can be more relevant to a search. Exact match also includes the plural form of the keyword.